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Rob-O (born Robert Odindo in Mount Vernon, New York) is an African-American rapper of INI, who parlayed his childhood friendship with producer Pete Rock into a modest career as an MC. He is known for his deft, affable delivery, which conveys a preternatural self-assurance. His lyrics reflect a nominal affiliation with the Nation of Gods and Earths.
Rob-O’s debut recorded appearance is on the track The Basement, the fourteenth in sequence on Mecca and the Soul Brother (1992), the seminal debut album by the duo of Pete Rock and his creative partner CL Smooth. In 1995, he was heavily featured on the InI debut album, Center of Attention, which was released in 2003 by BBE Records as half of a split release that also included The Original Baby Pa, the album by fellow Pete Rock associate DeDa. Rob-O’s most recent work, Rhyme Pro, was released in January 2007, and mostly consists of material recorded in the years between 1996 and 1999.