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The success of David's debut, which was written almost entirely by David and Mark Hill of Artful Dodger, led to the U.S. release of "Fill Me In" in May 2001. It reached #15 on the Billboard Hot 100. Born to Do It was released in the U.S. on 17 July 2001, peaking at #11 on the Billboard 200 and sold over one million copies. The single "7 Days" hit the Top 10 in the U.S.; although, "Walking Away," which had reached #3 in the UK and #5 in Australia, missed the Top 40 in the U.S. and was the last of his singles to chart there.
In April 2009, MTV viewers voted 'Born To Do It' as #2 on their 'Greatest Album of All-Time' poll.[4]

The follow-up album, Slicker Than Your Average, was released in 2002 and fared considerably less well than David's debut. None of the six singles released from the album charted in the U.S. Although "What's Your Flava?" and "Rise & Fall" (duet with Sting) received airplay on the Urban contemporary and Soft AC formats, they did not make the Hot R&B/Hip-Hop Singles Tracks chart or the Adult Contemporary chart. However, "What's Your Flava?" made the Rhythmic Top 40 (#32), Top 40 Mainstream (#24) and the Top 40 Tracks (#37). The albums' first four singles continued his streak of Top 10 hits in the UK, bringing a total of nine consecutive Top 10 hits until "World Filled with Love" peaked at #15 in 2003. According to the RIAA Slicker Than Your Average reached Gold Status in the USA.

David later signed on with Warner Music and put together his third album, The Story Goes..., which was released worldwide in August 2005 (excluding the U.S. where it was never released). The first single, "All The Way," returned him to the Top 3. The second single, "Don't Love You No More (I'm Sorry)," tied with "7 Days" as his longest running single in the charts since "Rewind," spending 15 weeks inside the UK Top 75. The album's third single, "Unbelievable," debuted at #18 in March 2006.

In 2007, David collaborated with UK rapper Kano on his upcoming album London Town, for the single "This is the Girl." The track was released on 27 August 2007 and debuted at #18 on the UK charts.
The first single "Hot Stuff" from the album Trust Me, was released on 5 November 2007 . The single was a top ten hit, whilst the album charted at #18 on the UK Albums Chart. "6 of 1 Thing," the second single to be taken from Trust Me, charted at #39 on the UK Singles Chart, becoming his third-lowest charting single to date.
"Officially Yours" was released on 23 June 2008 and peaked at #158 on the UK Singles Chart, becoming his lowest-charting single to date and was the final single from Trust Me.
In July, a new track titled "Are You Up For This" started receiving airplay on various radio stations as part of a promo with Ice Cream Records, which also featured a remix with Witty Boy.
On 17 August, David performed at a birthday tribute concert for songwriter Don Black at the London Palladium. He performed the song "Ben," originally a hit for Michael Jackson.
David took part in Soccer Aid 2008 at Wembley Stadium on 7 September 2008. He picked up the 'Man of The Match' award on the night and played in the same England side as ex-internationals such as Alan Shearer, Teddy Sheringham and David Seaman, and played against the likes of Romario, Paolo Di Canio, Jaap Stam and Luis Figo.
David received two 2008 UK Urban Music Award nominations for Best Album with Trust Me and Best R&B Act.[5]
On 7 November, David was recognised for his contribution to the music industry by receiving an honorary degree of Doctor of Music, from Southampton Solent University at a graduation ceremony held at Southampton Guildhall.
On 29 December, a new mix of "Insomnia," titled "Up All Night Mix," was made available for digital download.

David released his first Greatest Hits album on 24 November 2008. In support of the release, David released two singles to promote the album. "Where's Your Love" featuring Tinchy Stryder and Rita Ora, a homage to his UK garage days, was digitally released on 10 November 2008. The second single, "Insomnia," produced by Jim Beanz from Timbaland productions, a dance track with hard bassline beats, was released the following week on 17 November 2008.
As part of the "Greatest Hits" compilation, David re-recorded "Walking Away" with four different artists across Europe, Monrose from Germany, Nek from Italy, Lynnsha from France and Alex Ubago from Spain.
The album debuted at #48 on the UK Albums Chart.
In February - April 2009 David toured Russia, the Far East and performed one show in Los Angeles as part of a Greatest Hits tour. He met fans at a Meet and Greet session at Singapore Changi Airport before his show [6].
In April 2009, 'Born To Do It' came second in a poll by MTV for the Greatest Album ever, which received over 40,000 votes, beaten by Michael Jackson’s classic album 'Thriller'.[7]
On 14 May 2009 Craig participated in the Hillsborough Memorial football match at Anfield.
On Sunday the 26th July 2009 Craig participated in the Sir Bobby Robson Trophy at St James' Park, playing alongside boyhood hero Alan Shearer.